Personal Brand

How to Build a Personal Brand as a Lawyer


Building a personal brand as a lawyer should be an integral part of your law firm’s marketing strategy. Personal branding for lawyers, in particular, is becoming more important as outsourcing and AI on the rise is making technical skills increasingly redundant. You can think of powerful personal branding as a way to secure your career.

Potential clients want to know you can do the work and deliver, but they also want to see the kind of person they are dealing with. What values do you stand for? Do you want to become an influencer? Who are you as a person? We’ve put together some tips on what you can start doing today to build a powerful personal brand.

Be Yourself

The first step to building your brand is for you to know that you’re your brand. Organize your law firm values by beginning with a mission statement. Everyone has their own unique beliefs, ideals, and set of values, so make sure any kind of image you want to project is authentic. Prospective clients have a way of telling if you are not genuine.

Find your niche and stay to it, what makes you different from other lawyers? Incorporate any view that makes you different into your blogs or social media posts.

Expand Your Presence

You can start maximizing your network opportunities by creating skills and connecting with influential and exciting people. Building your networks gives you a significant edge in the new economy, as you increase your connections, more opportunities will keep pouring in. You have to be open to new possibilities that you never thought could be possible.

Simply sitting back and relying on your reputation alone will put you at a disadvantage. Being able to deliver is not just enough when there are lots of competitions. Building essential connections should be a primary part of your personal branding strategy.

Set Goals and Objectives

After you have the complete picture of how you want to be seen, create objectives and goals to start your personal brand. Setting both short and long time goals will instigate you to stay motivated during your career.

Be Confident

If you have unique skills, don’t be afraid to put yourself out there. Don’t allow your skills to diminish, if someone commends you, accept the compliment. In the same way, if you get constructive criticism, take it also. You don’t always have to be defensive, or people won’t give you feedback. You can only improve when you know where you are going wrong.

What are you waiting for? List your practice and start connecting with clients today.
Revised: April 23, 2018, 4:29 p.m.
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