The total number of video calling minutes of use has risen almost 4000 times since 2010, to 550 billion minutes projected by the end of this year, making video chat the fastest growing communication channel. Video chatting isn’t just for personal use these days either, as an estimated 36% of customers would like to use real time video chat with customer support. Further, more than 80% of business owners who have added video chat to their workflow see clear cost and time savings from adapting to the technology. The benefits are clear, without the need to travel, you remove a massive “barrier to entry” for your client and have more time to focus on what you need to do to build a successful business.
With cybercrime costing the U.S. economy an estimated $100 billion annually, the Department of Justice has stated that “Cybercrime is one of the greatest threats facing our country, and has enormous implications for our national security, economic prosperity, and public safety.” Similarly, the rise in awareness surrounding cybercrime has resulted in cybercrime-related concerns growing over 66% in the U.S. this past year. Thus, in order for your customers to feel comfortable interacting with you over video chat, you must have a secure connection with your video chat portal. Make sure that whatever video client you use has at least 128-bit encryption and an SSL certificate before you use it.
It’s no secret that consumers demand quality resolution from their products. With HD resolution quickly becoming an industry standard, your video chat client cannot have a poor quality connection. More importantly, the audio connection must be reliable. People can get work done without a video feed, but no one is going to try and lip-read what you’re trying to say. Though Skype does hold a relatively high standard of quality, TokBox offers six times faster connectivity, reduced audio and video latency, and freedom from needing to download any plugins or extensions (except for Internet Explorer and Safari).
Building a video chat solution into your business is completely useless without a quality scheduling solution. In order to successfully conduct video chat meetings, you’re going to have to have all of the people in the right place at the right time, which isn’t always as easy as it would seem. This scheduling feature should have the ability to send reminders, reschedule appointments, and be easy to use and understand. ScheduleOnce provides an easy-to-implement API that you can manage via their online dashboard. An alternative solution is Periodic.is, who works closely with you to build a scheduling software that fits your specific needs. Every person’s needs are going to be different, so you will need to find a scheduling solution that compliments your current workflow and is easy to implement.
While choosing your video chatting client, make sure that the pricing is easy to figure out. Some companies charge based on total number of minutes on the video chat client, the total number of users on your account, or even on the total amount of data transferred (good luck predicting that!). These variable costs can create an absolute nightmare for your accountant, so try and find a company that has a straight-forward pricing model, such as a flat-rate monthly subscription fee. Although this might not seem worth the investment if no one decides to use your video chat platform on a certain month, a set price will save you from worrying about any financial surprises that can deter your business.